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LG

LG 77'' OLED 77C56LA 4K SMART AI THINQ TELEVISION

LG 77'' OLED 77C56LA 4K SMART AI THINQ TELEVISION

GH₵49,999.00
GH₵61,899.00 GH₵49,999.00
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Key Features

4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8

True black levels in every pixel create stunning contrast, depth, and detail

100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues

Brighter visuals from the new light emitting structure of Brightness Booster

New AI button, voice controls, drag and drop functions on the AI Magic Remote

Product Descriptions

On the screen of an LG OLED evo AI TV is an abstract image with impressive detail, color, and contrast. A magnified version of the alpha 9 AI Processor Gen8 is behind the TV. It glows with light illuminating the microchip circuits around it. The title reads LG OLED evo AI. Text is also visible, powered by LG alpha 9 AI Gen8 processor. A gold logo with stars is in the corner that reads, world's number one OLED TV for 12 years.

See the Details of Every Light and Dark


*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

The next-level visual detail with brilliant alpha 9 AI Processor Gen8

Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

alpha 9 AI Processor Gen8 is against a dark background. It glows with teal light from within illuminating the microchip circuits around it. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

Brighter visuals with Brightness Booster

The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The scene is split in half. On one side, it showcase the impressive brilliance from Brightness Booster. On the other side, it's darker and grayer.
*Brightness may vary based on model, screen size, and market region.
Title reads, Experience Perfect Black OLED, only with LG OLED.

Perfect Black & Color whether it's bright or dark, only with LG OLED TV

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.

LG OLED TV showing a visual comparison between a display with Perfect Color and Perfect Black and one without. UL and eyesafe certifications are visible with text prompting to check the marks.
*LG OLED Display is verified by UL and Perfect Black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).
*Actual performance may vary depending on the ambient lighting and viewing environment.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*LG OLED TV displays have been certified as Circadian Performance Factor by eyesafe® *Screen images simulated for illustrative purposes.

Perfect Color

100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.

Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. Different logo certifications from UL and Intertek are visible. These refer to 100% Color Fidelity and 100% Color Volume. Text is also visible, check the Perfect Color certification mark.
*'100% Color Fidelity' and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*The LG OLED Display is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

AI Picture Pro brings every frame to life

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

Lines animate across a very dull and almost gray image of a leopard in a forest as if a supercomputer is analyzing the elements in the frame. A laser traces the leopard's silhouette and then it is enhanced to be brighter, sharper, and more colorful. The background also transforms from left to right, now with improved contrast, depth, and colors.*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.

The next generation of LG AI TV


AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.

LG AI Magic Remote with the AI button highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. Functionality is then showcased as the cursor appears over an interface, showing how the remote cam be used like an air mouse to just point and click.*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
Family of four is gathered around an LG AI TV. A circle appears around the person holding the remote showing their name. This showcases how AI Voice ID recognizes each user's voice signature. The webOS interface then shows how the AI automatically switches the account and recommends personalized content.AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*The US and Korea use the LLM Model.
*Internet connection required.
Sci-fi content is playing on an LG OLED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

*Supported menus and apps may vary by country.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.Screen of a user going through the AI Picture Wizard personalization process. Series of pictures are shown with user's selections being highlighted. A loading icon appears and a landscape image is shown being enhanced from left to right.AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
Screen of a user going through the AI Sound Wizard personalization process. Series of sound clip icons are being selected. A jazz singer and saxophone player are shown, sound waves representing the personalized sound animated across the visual.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
Person in their living room. Speech bubble around them showing how they're interacting with their LG TV just by saying, Hi LG.

Just say “Hi LG” to start interacting with your TV

Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.
webOS Re:New Program logo and name with the CES Innovation Awards 2025 Honoree badge near it.

New upgrades for 5 years with award-winning webOS Re:New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.

Experience what LG AI TV can do for you!




  • Title is seen, 2025 LG AI TV, AI Voice ID. A man and woman, holding a TV remote, are seated on a couch.

    AI Voice ID


  • Title is seen, 2025 LG AI TV, AI Search. A family of three is seated on their living room couch.

    AI Search


  • Title is seen, 2025 LG AI TV, AI Chatbot & AI Picture/Sound Wizard. A girl is seated, smiling, and looking to the distance.

    AI Chatbot & AI Picture/Sound Wizard


  • Title is seen, 2025 LG AI TV, AI Concierge. LG AI Magic Remote is visible. A man is seated on the couch.

    AI Concierge


With LG Gallery+, curate a space to your taste

Have your screen transform into a living canvas, featuring 100 pieces of art, immersive scenery, and ambient videos. Regular library updates will keep your space enriched, even when you're not watching TV.

Wall-mounted LG TV with a variety of content cycling through the screen from classic art, modern art, photos, wallpapers, and more.

Personalize your space in countless ways

Customize your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.


Walkthrough of how an LG TV can be set up to play mood music to sync with the visuals.

Sync music and visuals to how you feel

Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.

A wall-mounted LG TV with a cellphone in the foreground. The process of setting up Google Photos on the LG TV is shown.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.
*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.
The information board is shown on a wall-mounted LG TV. Different functionalities are shown from weather updates, sports alerts, TV scheduler, Home Hub, and Google Calendar.

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.
*Access to Google Calendar requires a Google account.

Smart settings adapt to changes in your environment




  • A wall-mounted LG TV looks powered down, but the Always Ready feature turns on. It shows information and then cycles through different artworks.Always Ready

    While saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off, turning it into a digital canvas.


  • In a bright, well-lit room, the LG TV's screen shows an equally bright artwork showcasing how screen brightness is optimized for viewing in any light.AI Brightness Control

    Your TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimized viewing in any lighting.


  • A wall-mounted LG TV with its display switched off showing how the TV's motion sensors can intelligently adjust depending on the detected motion nearby.Motion Sensor

    Motion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.

*Brightness sensors may vary by model.
*Motion sensors are only available on the M5 and G5 models only.

Home Hub, the all-in-one platform for your smart home

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.

LG TV with Home Hub on the screen. UI shows Google Home, ThinQ, and other IoT showing how you can easily manage all your smart devices on your TV.*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.

AI Sound Pro fine-tunes your sound for impact



  • Voice clarity with AI Voice Remastering

    No more clumsy volume adjustments to hear dialogue during loud scenes. AI Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.
    A group of people walking on an airport runway. Behind them is a plane. It looks like the group just got off the plane and its engines are still running. Abstract sound waves are coming from some of the people as they're talking, representing how despite the loud background noise, voices can easily be heard and understood with Al Voice Remastering.

  • Dynamic Sound Booster powered by AI Processor

    AI processing enhances TV sound for a more powerful sound experience.
    LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission.

  • All-encompassing surround sound with virtual 11.1.2 channels

    Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.
    LG OLED TV depicts a man on a motorcycle with Living room with a wall-mounted LG TV. Sound waves are graphically represented to fill the space showing how virtual 11.1.2 channels create a surround sound experience for the user. abstract circles coming out of the wheel to visualize sound emission.

*Must be activated through the Sound Mode menu.
*Sound may vary according to the listening environment.

Enrich your sound with LG TV and LG Soundbar



  • WOW Orchestra, immersive sound through perfect synergy

    LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.
    Living room with an LG OLED TV and LG Soundbar with graphics representing how both devices fill the space with multi-surround sound.

  • WOW Interface lets you control sound easier from your TV

    LG Soundbar is below an LG OLED TV. On the TV screen is the UI for the soundbar and TV volume controls.
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