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LG 77'' OLED 77C66LA 4K SMART AI THINQ TELEVISION

LG 77'' OLED 77C66LA 4K SMART AI THINQ TELEVISION

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Regular price GH₵70,399.00
Regular price Sale price GH₵70,399.00
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Key Features

Hyper Radiant Color Tech, a next-gen OLED technology for a new level of picture quality

X3.2 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail

Perfect Black and Perfect Color ensures deeper contrast and vivid, accurate color in any light.

Up to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay

Award-winning webOS brings advanced AI experiences—powered by Google Gemini and Microsoft Copilot, now secured by LG Shield

Product Descriptions

Hyper Radiant Color Tech

LG Hyper Radiant delivers the ultimate in picture quality, combining Brightness Booster Technology, Perfect Black, and Perfect Color2—all powered by the advanced α11 AI Processor. The result is LG’s best picture quality ever, bringing movies, sports, and games to life with stunning realism, depth, and vibrancy. From dazzling highlights to deep, true blacks, every scene looks richer, sharper, and more lifelike—so you see content exactly the way it was meant to be seen.

Hyper Radiant Color Tech

Brightness Booster Pro

The LG OLED evo shines up to 3.2x brighter1 with Brightness Booster Pro technology which magnifies each individual pixel for luminous quality that shines with every detail.

Perfect Black & Perfect Color

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology2 on over 8.3 million self-lit smart pixels, even in bright rooms.

Our most powerful & fastest Next Gen Processor with Dual AI Engine

Find and choose what to watch fast and without lag. See movies in perfected tone with AI Director Processing. Performance improvements when compared to LG α9 AI Processor Gen8.

• 5.6x Greater AI Neural Processing

• 50% Faster Operation

• 70% Improved Graphics

a11 AI Processor Gen 3 Feature_Dual AI Engine

You can watch on with confidence and peace of mind

The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time.

You can watch on with confidence and peace of mind

Bring home the magic of home cinema

Experience the magic of the big screen right from your couch. Loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ with Ambient Light Technology, allowing you to see films just as the director intended.

Bring home the magic of home cinema

Next-level gaming

This LG OLED evo Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 165Hz refresh rate4 to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Whether you game on consoles or on the cloud,7 the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

Next-level gaming

Experience LG’s Award-winning Smart TV platform powered by AI

Powered by Google Gemini LG’s Smart TV platform, webOS 26 delivers an AI experience which makes your TV smarter & more personalized. With just your voice, the TV brings up your customized screen, recommends what you’ll love next & adjusts picture & sound to match your preferences. It helps solve problems before you ask, generates personalized content, and provides real‑time sports stats. Plus, LG Shield helps provide protection against malware, viruses & other threats.5

Experience LG’s Award-winning Smart TV platform powered by AI

Tons of free entertainment at your fingertips

Get instant access to over 400 free channels and 10,000+ movies & shows (on-demand).5 Discover and enjoy premium new entertainment with nothing more than an internet connection.6

Tons of free entertainment at your fingertips

Personalize your space with LG Gallery +

Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.6 Plus turn your ideas into art with Generative AI.

Personalize your space with LG Gallery +

Your ultimate Sports Hub

Dynamic Sports is an exclusive sports experience built into LG’s webOS Smart TVs. It’s designed for fans who don’t want to miss a single play, score, or highlight. By combining live streaming, team tracking, and instant notifications, it makes your TV feel like a personal sports assistant.

Your ultimate Sports Hub

Complete the Dolby experience with premium sound from LG Sound Suite

Premium, immersive solution that delivers a wider, more precise rear sound field. A powerful subwoofer adds deep, resonant bass that makes the experience feel larger than life. Discover the perfect audio companion for this TV — LG Sound Suite Immersive Suite 7 Pro.

To Be Generated By AI

Brilliant LG OLED picture meets immersive sound with LG Soundbars

If you’re looking for the best - choose LG S95AR Home Theater Soundbar. With 5 up-firing speakers Dolby Atmos®3 sound and WOW Orchestra10 – for synchronized audio between your LG TV and LG Soundbar – you’ll experience our boldest and most brilliant pair yet. Learn more about the perfect companion for this TV — LG S95AR Home Theater Soundbar.

To Be Generated By AI

LG Shield - Your Digital Guardian

The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.

LG Shield - Your Digital Guardian

eyesafe® Comfortable Viewing with Reduced Blue Light

eyesafe® RPF40 Verified9 for Reduced Blue Light means this TV is designed to be easier on your eyes without changing how your content looks.

77-Inch LG OLED TV OLED77C6HUP eyesafe RPF40 certification badge verified for reduced blue light by UL