will.i.am as LG’s Experiential Architect for xboom Bounce
LG appointed will.i.am to redefine xboom as a brand that elevates listening experience with completely new sound and style. A nine-time Grammy winner, will.i.am is undoubtedly a true icon of pop culture.
All “xboom by will.i.am” are professionally refined by will.i.am to deliver more balanced sound with warmer tone. With expertise in music and technology, will.i.am fine-tuned xboom Bounce for immersive and dynamic sound with beats coming alive.