LG OLED 4K TV 55 Inch A1 series, Self lighting OLED, a7 Gen4 AI Processor 4K, Perfect Black, & Perfect Color

Product Descriptions

LIGHT UP YOUR WORLD
with SELF-LIT PiXELS

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

SELF-LIT PiXELS.

100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

100% Color Fidelity

OLED passes with flying colors.

Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.

*Color fidelity determines whether a display's color accuracy is Delta E ≦2 across 125 color samples.
**83-inch LG OLED panel will be certified in the first half of 2021.

100% Color Volume

A dazzling display of color.

LG OLED TVs achieve full Color Volume thanks to the excellent color reproduction technology of LG TVs. With 100% Color Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D color space that covers the TV's full luminance range. This means that colors remain vivid and lifelike with full saturation no matter how bright or dark the display.

*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
*70% Color Volume refers to LG's UHD TVs.
*Images simulated to enhance feature understanding.

LG OLED TV.
A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

A man sitting on a couch in a dark room is watching TV displaying a man standing in the middle of a snow mountain. A girl is playing computer game with a large screen TV displaying a soldier coming down from a helicopter. Four people sitting on a couch are watching soccer game in a living room. A woman is looking at a TV hung on the wall displaying an art.

OLED Cinema.
The award for best picture goes to…

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.

Entertainment

Home to all your favorites.

Access the Netflix, Apple TV app. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Supported service may differ by country.

Dolby Vision IQ & Dolby Atmos

A transformative TV experience.

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

*Screen images simulated.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

LG’s TV processing technology graph in the middle between input image on the left and vivid output on the right

HDR 10 Pro

Get the full range of enjoyment.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming.
It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a display for a smoother playing experience. This is the ultimate TV for your gaming setup

Game Optimizer

Unseen levels of control.

Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you're playing.

OLED Sport.
TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

OLED Design.
Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

An OLED A1 TV placed in a sensuous living room. On the TV, you can see an image of a brightly glowing green tree.

α7 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of LG OLED TV A1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

*Screen images simulated.

AI Picture

This is what pro looks like.

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.

AI Sound

Sound turned up to pro.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

LG OLED.
We care about the bigger picture.

LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.

Watch in comfort for longer.

If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.

This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.

*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.

Caring is in our nature.

LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

Comparison of display layer composition of backlit LED TV and self-lit OLED TV(play the video)

*LG OLED TV sets and panels have received Eco-Product certifications from SGS.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.

ThinQ AI

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen displaying newly designed home screen with personalized contents and channels

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

*NFC support may differ by model.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG OLED TV with your voice and access entertainment faster.

*Supported menus and apps may vary by country.
**Menus displayed may be different upon release.
***Voice Command availability may vary by products and countries.

This is a Web AR simulation image of LG OLED TV. Mobile phone images are overlapped on a minimalist space. There is a QR code at the bottom right.

Virtually place
true-to-scale TVs.

*LG TV & Audio AR Experience is available for download on the App Store and Google Play.

This is an explanatory image of a simulator that allows you to place all LG TV models in a virtual space.

Specifications

Type 4K OLEDType 4K OLED

Screen Size 55

Resolution 3840x2160

Wide Viewing Angle Yes

Color / Wide Color Gamut Perfect Color

Color display bits / Billion Rich Colors Yes

Contrast / Perfect Black Perfect

BlackContrast / Dimming Pixel Dimming

Contrast / Ultra Luminance

Ultra Luminance ProMotio

Refresh Rate Refresh Rate 50Hz

PLATFORM

Main Processor (SoC)

α7 Gen4 Processor 4K
(LM21U)

Operating System (OS) webOS Smart TV

Number of CPUs Quad

VIDEO AND PICTURE QUALITY

AI Picture / Pro

AI PictureFace Enhancing + Body/Object (8K Only)

AI Picture - Face Enhancing

AI Upscaling -AI Upscaling

Auto Genre Selection Yes (Dolby HDR)

Image Enhancing

AI Brightness Control Yes

HDR Cinema HDR

Dolby Vision IQ Yes (4K/2K)

HDR10 Pro Yes (4K/2K)

Auto Genre Selection Yes (Dolby HDR)

FILMMAKER MODE™ Yes

Dynamic Tone Mapping / Pro (+ AI HDR Tone Mapping) HDR Dynamic Tone MappingDynamic Tone Mapping / Pro (+ AI HDR Tone Mapping) HDR Dynamic Tone Mapping

Upscaler 4K Upscaler

HEVC 4K@60p, 10bit

LG OLED TV 55 Inch A1 Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming

+233 030 2752020

LG 4K UHD SMART 70 Inch 75 series, Quad Core Processor, Active HDR, Magic Remote & Arabic AI

LG UHD 4K TV 55 INCH UP75 SERIES, 4K ACTIVE HDR WEBOS SMART AI THINQ

LG OLED TV 55 Inch A1 Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming

LIGHT UP YOUR WORLD
with SELF-LIT PiXELS

What makes OLED unlike anything else?

100 million reasons to love OLED.

OLED puts LED in the shade.

OLED passes with flying colors.

A dazzling display of color.

LG OLED TV.
A view found nowhere else.

OLED Cinema.
The award for best picture goes to…

Home to all your favorites.

A transformative TV experience.

The director's vision brought to life.

Get the full range of enjoyment.

OLED Gaming.
It's game over for the competition.

Unseen levels of control.

OLED Sport.
TV in a league of its own.

Never miss your team play.

A clear home advantage.

OLED Design.
Innovation of unbelievable proportions.

Brains that will blow your mind.

This is what pro looks like.

Sound turned up to pro.

LG OLED.
We care about the bigger picture.

Watch in comfort for longer.

Caring is in our nature.

Think you know smart?
Think again.

Welcome to your new home.

More like a magic wand.

Your central hub of convenience.

Virtually place
true-to-scale TVs.

FREE
SHIPPING

BEST PRICE
GURANTEED

ONLINE
SUPPORT

LG OLED TV 55 Inch A1 Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming

LG 4K UHD SMART 70 Inch 75 series, Quad Core Processor, Active HDR, Magic Remote & Arabic AI

LG UHD 4K TV 55 INCH UP75 SERIES, 4K ACTIVE HDR WEBOS SMART AI THINQ

LG OLED TV 55 Inch A1 Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming

LIGHT UP YOUR WORLDwith SELF-LIT PiXELS

What makes OLED unlike anything else?

100 million reasons to love OLED.

OLED puts LED in the shade.

OLED passes with flying colors.

A dazzling display of color.

LG OLED TV.A view found nowhere else.

OLED Cinema.The award for best picture goes to…

Home to all your favorites.

A transformative TV experience.

The director's vision brought to life.

Get the full range of enjoyment.

OLED Gaming.It's game over for the competition.

Unseen levels of control.

OLED Sport.TV in a league of its own.

Never miss your team play.

A clear home advantage.

OLED Design.Innovation of unbelievable proportions.

Brains that will blow your mind.

This is what pro looks like.

Sound turned up to pro.

LG OLED.We care about the bigger picture.

Watch in comfort for longer.

Caring is in our nature.

Think you know smart?Think again.

Welcome to your new home.

More like a magic wand.

Your central hub of convenience.

Virtually placetrue-to-scale TVs.

FREESHIPPING

BEST PRICEGURANTEED

ONLINESUPPORT

Get Special Offers and Savings

LIGHT UP YOUR WORLD
with SELF-LIT PiXELS

LG OLED TV.
A view found nowhere else.

OLED Cinema.
The award for best picture goes to…

OLED Gaming.
It's game over for the competition.

OLED Sport.
TV in a league of its own.

OLED Design.
Innovation of unbelievable proportions.

LG OLED.
We care about the bigger picture.

Think you know smart?
Think again.

Virtually place
true-to-scale TVs.

FREE
SHIPPING

BEST PRICE
GURANTEED

ONLINE
SUPPORT