The Serif with QLED Technology and unique design adds another level of sophistication to your space.
Ambient Mode and unique stand lets you transform your TV and use it in new ways. Stand included with purchase.
Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
When you need some music, just tap and listen.
With 100% Color Volume,* Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder.
Transform the Serif by simply attaching or detaching the stand with just your hands.
Neatly manage all your cords for a clean look behind the back cover.
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.
The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.
All your devices, connected in seconds and in simpler way.
The Serif works with AirPlay 2, so you can effortlessly play movies, shows, music and photos on the TV right from your iPhone, iPad or Mac.*
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
Start a movie on your smartphone during your commute and easily switch to the Serif to continue viewing when you get home. Whether you have an Android or iOS smartphone, the SmartThings app makes it easy to connect and enjoy.*
* Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.
* Each device must be connected to Wi-Fi or other wireless network.
* Must download and install the SmartThings app.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account."
Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif.
Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.